Madame Tussauds Chamber of Horrors
What’s more unsettling than wax figures of real people? Wax figures of murderers.
SURPRISINGLY DIFFICULT TO GET A GLOBAL CLIENT WITH 200+ MARKETEERS TO DO SOMETHING REMOTELY OFF BRAND ‘GUIDELINES’. BUT WE MANAGED TO PUSH THEM A BIT. IT ENDED UP BEING THE BEST-PERFORMING AD THEY’VE EVER MADE...
WE TOOK OVER A WALL AT KINGS CROSS (REAL PICTURE YET TO BE FOUND)
STRAIGHT FROM CREATURE’S WEBSITE:
“The campaign resulted in the best-ever scores and results for Madame Tussauds. The attraction achieved its highest volume of visitors for the year, smashing revenue targets by 193%, and driving record awareness and intention to visit from guests.”
“The campaign resulted in the best-ever scores and results for Madame Tussauds. The attraction achieved its highest volume of visitors for the year, smashing revenue targets by 193%, and driving record awareness and intention to visit from guests.”